Are you a executive or a founder or a consultant facing complex decisions that leave you feeling overwhelmed and unsure? Do you find yourself bogged down in endless details, struggling to see the forest for the trees? For over 30 years, I've helped leaders like you navigate these challenges and achieve breakthrough clarity.

My name is Barry Herbach, and I'm not your typical consultant. I don't offer generic advice or complicated strategies. Instead, I provide direct, actionable guidance that cuts through the noise and gets straight to the core of your challenges.

Beyond Surface-Level Strategies: Deconstructing Power Dynamics and Motivations

Barry's strategic coaching doesn't rely on generic, one-size-fits-all solutions. He begins by deconstructing the intricate power dynamics at play in any given situation, be it a business negotiation, an interpersonal conflict, or a complex organizational challenge. This involves a meticulous process of observation and questioning, designed to unveil the true motivations and hidden agendas of all involved parties.

One striking example of my approach is reflected in a recent situation where I assisted a client in renegotiating a contract. Rather than solely concentrating on monetary factors, I emphasized the importance of understanding the individual’s underlying desires—such as their ego, a sense of belonging, or the need for professional validation. Through this lens, we identified the true power players involved in the negotiation, demonstrating that effective negotiation relies on understanding these deeper dynamics rather than simply adhering to job titles.

The Power of Persuasion: Unveiling the "Why" Behind Actions

Barry draws a fascinating parallel between persuasion and understanding motivations. He uses his  insights on persuasion, highlighting the critical importance of framing requests in a way that aligns with the recipient's self-interest. This isn't about manipulation, but rather about genuine understanding. He illustrates this with various examples, showcasing how understanding the "why" behind people's actions is far more powerful than simply knowing the "what."

He also highlights the importance of observing subtle cues in body language, facial expressions, and even fashion choices. These details, often overlooked, can provide invaluable insights into an individual's true motivations and personality traits, proving to be crucial in strategically navigating conversations and interactions.

What I Do:

• Strategic Clarity: I help you identify and prioritize key decisions, cutting through the complexities and providing a clear path forward.

• Expert Insights: My 30+ years of experience working with C-suite executives and diverse industries allows me to understand the nuances of your situation and offer informed perspective.

• Actionable Solutions: I don't just offer theory; I provide practical strategies you can implement immediately to achieve tangible results.

• Confidence Building: I help you build confidence in your decisions, empowering you to lead with boldness and certainty. I don't just give you answers; I teach you how to find them.

Barry Herbach, LCSW

917-705-5458

barry@bhempower.com